INTERNET MARKETING KEYWORDS
Adsense:
Program that Google text ads on content pages can be displayed.
Ad: Specific groups which are all related keywords on the
desired subject.
Occurs at Google.
Adview: The number of times an ad-expression to the
visitor of the site is shown.
Occurs at Google.
Adwords: The Pay-Per-Click marketing program from Google.
Algorithm: A set of rules that a search engine abides by the
result and analysis of web pages.
Backlinks: Backlinks are incoming links from other websites.
The number of inbound links or references are a measure of the
popularity of a website.
Other names for backlinks are also incoming links, inbound links,
inlinks, and inward links.
Banner: Horizontal (image) ad on a website.
Often moving image / text and is framed.
Direct clickable.
Bookmark: An action of a user to a site to highlight that
he or she wants to visit more often and thus not have to search for
the domain.
Browser: A browser or Web browser is a program that allows to
look at the information on the World Wide Web.
Browsing literally sniff, or browse around.
Click: A click is registering the fact that someone
clicked an ad-expression and thus the underlying information
requests.
Click Ratio: The degree to which an ad is clicked by a user
relative to the total number of times the ad is shown.
This measures the degree of success
of a (text) ads.
Click-Through: This is the behavior of a user on the website
visitors from a position.
This link may occur in various forms such as a button or a text ad.
Content Match: Overture Results Engineering is made possible
with the advertisers, the top of the list ad to stand out.
Unlike the Precision Match is the technique used on websites with
specific information about a particular topic (such Marketplace and
Home).
Conversion: This class is a conversion for successfully
bringing in a prospect.
This means that a visitor has done what you want.
For example ordering a catalog, a product purchase, or request a
newsletter.
Conversion Ratio: The ratio between the number of times an ad
was clicked and the number of times that the desired result.
Cookie: A cookie is a text document that a website can place
on the visiting computer.
This allows the website visitor tracking or one username etc.
CPC: Cost Per Click.
The price we paid per click on their ad.
No clicks, no cost.
CPL: Cost Per Lead.
It is judged on the number of leads to the website.
This may be an application or information such as subscription to a
newsletter.
This model is rare.
CPM: Cost Per Mille.
An agreed price per 1000 views.
CTR: Click Through Rate.
The CTR measured to choose between, variable data.
Deep Link: Direct reference to a particular page or topic
on a website.
Directory: folder or directory on the computer where data can
be stored.
HTML: Hyper Text Markup Language.
This is the general language that many sites are programmed.
http: Hypertext Transfer Protocol.
This abbreviation stands for the system to which all web pages work.
Impression:
If a text ad on a computer screen is called a screening.
The more impressions, the higher the likelihood of clicking.
Intranet: internal network where only authorized to have
access.
Usually only from certain
(work) to reach locations.
Header: Banner at Google.
Landing Page: the page that the visitor first arrives when a
URL is entered.
Meta search engine: An engine that uses other search
results to show (see also Vinden.nl).
Description: A description is the text below the title in a
text ad from Overture, a total of 250 characters.
Overture: The new name of Overture is Yahoo!
Search Marketing Solutions.
It is a Pay-Per-Click advertising company © rival Google.
PageRankTM technology: This technology is used by the
Google search engine and ensures that the most relevant websites
first and highly valued the results page to come, instead of a list
in alphabetical order.
Paid inclusion: Payable included in the results list.
The position is still determined by the rules of the algorithmic
search engine.
PPC: Pay-Per-Click.
An advertiser pays per click on his ad to the installer (Google and
/ or Overture).
Precision Match: Results of Engineering Overture
advertisers is made possible with the top of the search results page
to stand out.
Based on keywords.
Used by search engines like Google, Yahoo, Bing, Alta Vista and
more.
ROI: Return On Investment.
The extent and speed of the CFI ¯ invested amount is recovered.
RSS: Really Simple Syndication is an application of the
internet meta language XML.
Sites that display an RSS logo, giving you the ability to retrieve
information.
RSS helps you to keep abreast of the latest news.
In order to use RSS you need an RSS reader.
Once you have a query into an RSS reader've Created pid_t, remains
in the background of your computer running.
It continuously monitors and updates that meet your criteria and you
can feed called immediately.
Sandbox: New sites scoring in the beginning of their
existence is relatively high and then a period of several months to
disappear from the rankings.
After that period they scramble up to their 'real' position.
Search Engine Marketing (SEM): Also known as search
marketing.
Does all of optimization and text ads.
This latter form is advertising on search engines with text ads.
The Netherlands is still relatively unknown, however the U.S. has
long been the most successful.
Since then the older youth even more on the sponsored search
results, then the algorithmic results.
Search Engine Optimization (SEO): Also known as search engine
optimization.
Means that the website is made entirely by hand so that the best
zoekamchine searchable, and thus the relevance of your site on the
subject increased, which in turn have a positive impact on your
position.
Search Engine Advertising (SEA): Also known as Search Engine
Advertising is, the fee for placing ads above and alongside the
natural search results.
Search Engine Advertising by 3 goals can be distinguished.
First impressions as possible (range) generation.
Second, as many clicks achieve.
And finally achieve maximum conversions.
Search Engine Submission: The sign of a website with a
search using relevant keywords.
Rectangles and Skyscrapers: A standing banner.
Suitable to the side of a website to appear.
Spam: If the recipient unsolicited (Commercial) e-mail and
receive it as unpleasant experiences.
Ad text: Ads on search engines entirely consisting of text.
An ad designed to display a concise, action-oriented text with a
link to a website.
Because no graphics are used, text links are easy to make and can be
downloaded faster.
Title: The title of a text ad with Overture.
This should contain 60 characters ..
Tracking and tracing: Research Software for the advertiser.
This campaign and website can be improved on the basis of the
behavior of visitors.
Tracking URL: A URL that tracks who designed the site, what
the visitor does and how long he stays there for example.
In this way, the owner of the site adaptations which improves the
conversion.
URL: Uniform Resource Locator.
The global address of documents and other sources found on the
Internet.
Usability test: A test usibily is nothing but a test for
the convenience.
This way, the possible hurdle to emerge that users may encounter
when using your site.
User Interface: user model.
This system allows the users to come into contact.
A good user interface provides effective productivity of the user.
Search engine: The "machine" search sites that use the web to
search for results.
Search engines: A service on the basis of the declared sites
keyword searches that best fit in there. Like Google, Yahoo, Bing,
Ask, AboutUs and more… good search engines..
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